Beyond Enablement: Empowering Dealers with AI for Digital Retail

In the midst of the digital disruption era, the automotive industry is steering towards a future where digital retail and AI are no longer optional but vital components. Empowering dealers with technology is key to driving the widespread adoption of digital retail. Recent survey results from Otoz's dealer network revealed that 47% of respondents believe F&I selling opportunities are better in person.

Achieving the perfect harmony between selling more cars and maximizing profits is a constant goal for dealership sales and F&I teams. With optimized digital retail technology, it becomes a powerful catalyst for enhancing dynamic selling strategies rather than a hindrance.

Otoz is actively exploring ways to empower dealers by harnessing the capabilities of a GPT-powered Chat AI Assistant that complements the F&I Manager's role. This initiative primarily focuses on strategically recommending F&I products within the digital retail journey while working alongside the F&I Manager. By utilizing GPT's Large Language Model and a rich knowledge base of contextual data, this Virtual Assistant tailors its recommendations to align with each customer's unique needs, thereby enhancing selling opportunities for the dealer. The system employs intelligent routing and offers diverse communication channels, including features like video chats with a dealer and co-browsing sessions. This holistic approach aims to transform the customer experience and drive success in digital retail profitability for dealers by empowering the F&I Manager in their role.

Otoz plans to roll out its GPT-powered AI Assistant across its digital retailing programs and continuously evolve use cases for upselling, personalization, customer guidance, dealer empowerment and beyond.